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Notes from the fire

Working notes on Utah growth marketing — AI search, paid media quality, attribution and the marketing mix. Written by the people running the accounts, not a content farm.

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One note a month. No filler.

What we learned running Utah accounts that month — the change, the number, and whether it worked.

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Tell us the goal. We build the baseline, the plan and the reporting that proves it — then run the channels that get you there.

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